28 Sep '15, 5pm

Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

A common refrain throughout this post is that location matters. That might be most apparent when it comes to pricing that differs by regions. Before location ad customizers, you had two options to deal with price: break out separate geo-specific campaigns that mention price in ads, or omit price entirely from your ad text. That’s no longer the case. You can include dynamic pricing in your ads that matches to your users. If you’re competitive on pricing, you should trumpet that. Even if you aren’t competitive on pricing you could still mention it to pre-qualify your clicks and increase your conversion rate.

Full article: http://searchengineland.com/five-ways-revolutionize-ad-te...

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