28 Sep '15, 3pm

Data Driven Social Media #semrushchat

Data Driven Social Media #semrushchat

Measuring social media ROI can be the one of the toughest marketing metrics, as well as measuring the ROI of public relations. Although this is tough, it’s not impossible. When you use social media as part of a marketing campaign, don’t just measure social media results alone, consider the whole picture. “Always include social media in your marketing campaigns, and measure the effectiveness of the whole campaign” – Olga Andrienko.

Full article: http://www.semrush.com/blog/data-driven-social-media-semr...

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