28 Sep '15, 12pm

3 Reasons to Stop Bidding on 90 Percent of Your Keywords

In Larry Kim's article, "Attention Keyword Hoarders: You Need to Delete 98 percent of Your AdWords Keywords - Here's Why ," he begins by talking about an AdWords account that's bidding on 273,000 keywords, but only gets impressions on 3,372 of them, which is about 1.2 percent. Here's a graph he used to show what this looks like: Larry does a great job explaining why this is happening and how keyword match types have changed drastically. Keyword match types don't work quite the way they used to. For instance, you previously needed to add "close variants" to catch misspellings, in order to show ads for keywords that were typed incorrectly. Now, Google automatically adds close variants for keywords. This is just one of the many ways that keyword matching has changed over the past several years. After reading Larry's article, it got me thinking about the keywords we bid on at ...

Full article: http://searchenginewatch.com/sew/opinion/2427543/3-reason...

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