28 Sep '15, 1pm

Bid Boosting On Bing: Discover The Untapped Value

In this case, our hypothetical Van Ness Dress decides to implement two bid boosting strategies similar to demographic bidding. First, they bid boost up for searchers located in San Francisco knowing their store proximity increases the likelihood to call or visit. However, residents in the Bay Area also hold value in that people will often come into the city over the weekend for shopping and entertainment. In this case, they me decide to bid boost down a small amount (say, for example, -20%), knowing Bay Area searchers still convert but their purchases tend to be smaller, giving them a lower ROI.

Full article: http://searchengineland.com/bid-boosting-discover-untappe...

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