28 Sep '15, 12pm

Why Feed Optimization Is Critical for a Successful Ad Campaign

Why Feed Optimization Is Critical for a Successful Ad Campaign

Structured data and feed optimization are vital components to any successful ad campaign. Serving as the primary foundation for campaigns on Google Shopping and Amazon, structured data dictates the ceiling potential on each of these channels. Without the proper optimization strategy in place, retailers could be missing out on product discoverability. Defining Feed Technology Feed technology is a way to organize data and build a foundation for shopping channels. Related articles Putting Your Product Feed to Work Across Search and Social Bringing Together Paid, Owned, and Earned Media How Inventory Feeds are Changing Paid Search Advertising The Search Engine Update - Number 195 - April 20, 2005 Search Engine Marketing Articles There are a variety of services that can import a retailer’s product catalog and automate daily feed submissions. Feed integration can deal with many ...

Full article: http://searchenginewatch.com/sew/opinion/2427728/why-feed...

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