28 Sep '15, 10am

3 Psychological Tools To Use In Landing Page Design

Let's say you're a marketing consultant and you want to generate new customer leads. Maybe your landing page might look like something where you ask, "What is your Greatest Marketing Challenge?" and from there, you give 3 options - the user selects the one that most closely matches their needs and they're taken to a personalized section related to that answer with strong calls to action and lead collecting sources (e.g. email sign up). You'll get insight into where they are in your funnel and what their specific interests are - even before you do your follow up.

Full article: http://www.searchenginepeople.com/blog/15091-psychologica...

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