28 Sep '15, 12pm

Google: There Isn't An SEO Advantage To Linking Externally

It has always been thought that Google has a ranking factor (small maybe) based on who you link to. If you link to quality sources that are on topic and useful, Google might consider that link quality and it may make you rank slightly higher in the search results. Well, Google's John Mueller said Google doesn't really give you an SEO advantage based on who you link to. John said this at the 41:15 mark into the video hangout on Google+ . The question in context was: If you belong to professional bodies/trade associations, Is there a seo benefit of having external links going to these sites. Also with Content, is there a benefit of referencing external useful sites within your content? . If so should they be no follow? The answer given by John Mueller: From our point of view, this is really up to you. It is not something that we would say that there is any SEO advantage of l...

Full article: https://www.seroundtable.com/google-external-links-20951....

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