20 Aug '12, 1pm

Improper URLs: It’s Much More than Just a Page Name!

Improper URLs: It’s Much More than Just a Page Name!

One of the many important on-page SEO elements is having a keyword-relevant URL for a given site page. I was going to say the widely used term “keyword-rich” but that is often misunderstood and usually results in the spamming of site URLs. Aside from going overboard in URL naming conventions, is the strategy of how it is completed. Impatient SEOs often begin this undertaking by piecemealing the process a URL or two at a time. While they are doing good in continuing to better the site and its pages from an SEO perspective they aren't looking at this in the right light. The process of creating a great URL doesn’t start at the end of the URL but at the beginning with the folder structure of the site. It's important to show a search engine as well as a user the hierarchy and categorization of site content. Yes, I know, there are terribly written page naming conventions that st...

Full article: http://searchenginewatch.com/article/2199679/Improper-URL...

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