Competitive Analysis 101

Competitive Analysis 101 | SEER Interactive

As I stepped into the world of PPC on the first day of my internship, I was told I would be responsible for compiling and presenting a competitive analysis for a client based in the IT help desk software field. A confused intern sat in her cube. Question arose such as, “What’s help desk software?” More importantly, “How do I create a competitive analysis?” After the initial confusion and questions, I decided to take a whack at it. First I got familiar with the client, their products, features, and current Adwords account. Next, I picked four main competitors to focus on. I selected only four, as it is important to keep the analysis manageable – focusing on quality not quantity. After I chose my main competitors, I became familiar with their sites, their products and landing pages and made note anything of value our competitors were offering that our client wasn’t.

Full article: http://www.seerinteractive.com/blog/competitive-analysis-101