Brag & Sell? Can You Increase Your Market Share by Bragging?

Perceived Value : Perceived value can arguably be the most important element of selling. After all, I don’t care who you are or what you do, I’m not buying something from you unless you have something to offer, and that has been valued in some way. If you have a strong existing brand, bragging can add to the mix. An example of copy could be “Exclusive Versace Dealer ” “#1 SEO Company” “Top Web Design Firm”. These all can work great. Credibility : Here’s where much of the “bragging” comes into play. Our potential customer is asking themself “they talk a good talk, got great perceived value, but is this for real? I don’t want to get burned.” The “Open from 1985”, “BBB A+ Rating” etc. is great here. However, this tactic can generally work better on the landing page. In the ad copy, you may want to put the major focus on the benefits / perceived value. Risk Reduction : Credibi...

Full article: http://searchenginewatch.com/article/2199400/Brag-Sell-Ca...

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