16 Aug '12, 1pm

"Next Penguin Update=Only paid ads and Google owned results on the first page. " — Mark Pilatowski

"Next Penguin Update=Only paid ads and Google owned results on the first page. " — Mark Pilatowski

Hey Barry, I wasn't saying that people needed to overly stress out about the next Penguin update, but I'm happy to give more details. I was giving context on the fact that lots of people were asking me when the next Penguin update would happen, as if they expected Penguin updates to happen on a monthly basis and as if Penguin would only involve data refreshes.If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Be...

Full article: http://www.seroundtable.com/google-penguin-warning-15577....

Comments

  1. 21 Aug '12, 6am

    The next Google Penguin update is going to be beneficial for genuine bloggers, who are writing good content and not involving in link farming. Penguin update is related on link farming issues prominently.

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