10 Sep '15, 1pm

How To Do Keyword Research For Integrated Marketing

How To Do Keyword Research For Integrated Marketing

As the marketing industry continues to pivot and shift, marketers have to adapt new strategies and tactics to gain visibility online. It is predicted that by 2020, customers will manage 85 percent of their relationships without actually talking to a person. This means that digital marketers have to find every possible way to get touch points in front of target audiences online. A good place to start is to create a keyphrase strategy that informs all digital campaigns. This way, you maximize campaign success by ensuring that every team in every department is working off of the same blueprint and working to fulfill the same business objectives. At this point, you are probably cringing at the thought of integrating keyword research for cross-channel usage, but it's actually one of the smartest things you can do to maximize visibility. Think about it, how often have your paid ...

Full article: http://www.searchenginepeople.com/blog/15094-integrated-m...

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