10 Sep '15, 12pm

Bing Ads Releases New Ad Extensions

Lisa Raehsler is the founder and principal strategist at Big Click Co. , an online advertising company and Google AdWords Certified Partner, specializing in strategy and management of SEM and PPC for search engines, display, retargeting, and social media ad campaigns. More than just passionate about search, Lisa has led strategy on dozens of PPC accounts and puts her experience into practice every day as a thought leader in integrating clients' search campaigns with ecommerce websites, behavioral targeting strategies, and web analytics. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level. Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and writing. She has participated extensively in the lo...

Full article: http://searchenginewatch.com/sew/opinion/2425256/bing-ads...

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