15 Aug '12, 10pm

Every Good Content Strategy Starts With Having an Actual Strategy

As an SEO , I talk a lot about developing great websites that earn top rankings, as opposed to manipulating search engine algorithms for temporary gains. There is a lot that goes into a good SEO campaign, one of the most important being your website's content. Yet, it seems that many sites are at a disadvantage when it comes to content development. Informational sites do wonders at pumping out pages and pages of articles, blog posts, tips, how-to's, videos and tutorials. But, this is a drawback for e-commerce sites. Oh wait... I guess e-commerce sites can do that, too! Hmmmm... Unfortunately, many SEOs are up against the mindset from e-commerce site owners that content is just an annoyance rather than a help. They want rankings but don't want to create the content necessary to get them there. They don't want to create articles, blog posts, tips, how-to's, videos or tutoria...

Full article: http://www.searchengineguide.com/stoney-degeyter/every-go...

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