13 Aug '12, 9pm

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

Back-to-School Shopping Trends: VIDEO is KEY to Retail Clothing Sales for 2012 [Study]

New research from Google and Compete on back to school shopping trends in 2012 has found just how profoundly mobile and video have changed the shopping landscape for clothing and apparel. Here are a few highlights: More than 20% apparel consumers use their tablets or mobile devices to shop on a daily basis . 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video online. Today, nearly 1 in 3 shoppers use YouTube to shop for apparel. Todd Pollak, Industry Director, Retail, Google, posted a summary of the findings on the Google Retail Advertising Blog . I know, I know, it’s hard to monitor all the news from Google, which can be found on 185 official Google Twitter accounts , 173 official Google blogs , 106 official Google YouTube channels , 87 official Google+ pages , and 26 official Google Facebook pages . But, that’s why you read ReelSEO...

Full article: http://www.reelseo.com/school-shopping-trends-video-key-r...

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