31 Aug '15, 5pm

This Is How We Pick A NewCo

This Is How We Pick A NewCo

A year or so ago we published a “What Makes a NewCo ” — our second attempt to qualify what we mean when we call a company a “NewCo.” (Our first version was published 18 months ago ). Below is our third pass, and if you read it carefully, you can see what we hope is an evolution toward clarity and a shared point of view on a much larger narrative unfolding across both business and society. In the coming months, we’ll be expanding our scope beyond festivals and into editorial media. As we do, we will begin to quantify the question of what makes a NewCo, with metrics including employee reviews, social media sentiment, various research partnerships, and more. But for now, we’re eager to hear your feedback on this third version explaining both how we decide which companies are invited onto the NewCo Platform. A Bit of Background Driven by capitalism’s central motive of profit, ...

Full article: http://battellemedia.com/archives/2015/08/this-is-how-we-...

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