31 Aug '15, 4pm

How to Use Metrics to Convince Management to Bulk Up SEO

How to Use Metrics to Convince Management to Bulk Up SEO

Most campaigns are based around brand messaging, communication factors and market positioning. The most effective brand marketing campaigns understand how to tailor the messaging around how the audience interacts across different channels. You only need to take a look at how BuzzFeed is structured to understand how important it is that content is repurposed around what will work best for different audiences and formats.

Full article: http://www.semrush.com/blog/how-to-use-metrics-to-convinc...

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