31 Aug '15, 3pm

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program

As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program . Its latest partner is small business marketing platform ReachLocal. Existing Preferred Partners include Marin, Acquisio and Kenshoo, among others. For years, Google has operated an extensive reseller program for AdWords (called Preferred SMB Partners ), which is intended to reach more deeply into the SMB market. The function of the Google program is to bring AdWords to SMBs that otherwise might not do self-service or would be likely to stumble or fail at campaign self-management. Google has said that when many SMBs self-serve it sees higher churn than if partners or agencies manage those AdWords accounts on behalf of local business owners. Yahoo has been followi...

Full article: http://searchengineland.com/yahoo-follows-google-in-build...

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