31 Aug '15, 12pm

5 Tools For Finding High-Value Long-Tail Keywords

5 Tools For Finding High-Value Long-Tail Keywords

All keywords are not created equal. I've seen too many business owners get hung up on chasing after highly competitive keywords, only to find that these keywords don't actually result in conversions. This is why finding high-value keywords is so critical. Ultimately, we want to pinpoint and target keywords that will attract visitors who are specifically looking for what we have to offer. Old school keyword research was more concerned with generating high quantities of traffic, regardless of how well that traffic converted. Ranking for "web design" and generating thousands of visits per month was thought to be preferable to ranking for, say, "best company to build a business website," and only attracting a few dozen visits. In today's landscape, we're much more concerned with user intent : finding and using keywords that match the underlying intention behind search behavior...

Full article: http://searchenginewatch.com/sew/opinion/2423921/5-tools-...

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