31 Aug '15, 12pm

Case Study: Losing A Google Featured Snippet @glenngabe via @sengineland #googlesearch #seo

Focus on the question and answer in a format that Google can easily understand. For example, determine how people are searching for help and make sure you address that question clearly in your content. And use best practices for optimizing the page at hand (title, headings, etc.) Highlight the author. And that’s especially the case if it’s a subject matter expert. Authorship has been removed from the search results, but Google probably still focuses on some aspect of Author Rank. If you are providing a list of recommendations (or steps), use an ordered list in HTML. And you can use named anchors at the top of your article jumping users to each specific list item. If users will be looking for the latest information about a subject (fresh content), then provide a “last updated” tag on the page. If it’s content that benefits from current information, doing this can help Googl...

Full article: http://searchengineland.com/swapped-losing-google-feature...

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Swapped Out: Losing A Google Featured Snippet [...

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Focus on the question and answer in a format that Google can easily understand. For example, determine how people are sear...

Swapped Out: Losing A #Google Featured #Snippet...

searchengineland.com 05 Sep '15, 5pm

Focus on the question and answer in a format that Google can easily understand. For example, determine how people are sear...

Swapped Out: Losing A Google Featured Snippet [...

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Focus on the question and answer in a format that Google can easily understand. For example, determine how people are sear...

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