13 Aug '12, 7am

2012 London Olympics: How the World Was Searching

2012 London Olympics: How the World Was Searching

The Olympics always produces great stories and gut wrenching drama. From the early questions regarding Michael Phelps’ legacy (not an issue) to Usain Bolt’s dominance in sprinting (quite dominant) we are rarely at a loss for discussion topics when it comes to the Olympics. The entire world participates, and every country has its own story to tell at the end of each day’s competition. Although people’s online search behavior isn’t nearly as exciting as the Olympics itself, it nevertheless parallels the fact that everyone participates, every country has its own story to tell, and that every country’s story is different. Search Continues Worldwide Growth Evaluating search growth centers around two primary metrics: Number of searchers Total searches conducted From these numbers, we can then derive a variety of consumption metrics such as searches per searcher, searcher convers...

Full article: http://searchenginewatch.com/article/2198227/2012-London-...

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