30 Aug '15, 9pm

App Indexing & The New Frontier Of SEO: Google Search + Deep Linking

Content Mismatch. Google will not index app screens that claim to correspond with a Web page but don’t provide enough of the same information. Google will report these “mismatch errors” in Google Search Console, so you can determine which screens need to be better aligned with their corresponding Web pages. Interstitials. Interstitials are JavaScript banners that appear over the content of a website, similar to pop-ups but without generating a new browser window. The same experience can be included in apps (most often for advertisements), but this has been discouraged by both Apple and Google. In her recent Q&A with Stone Temple Consulting , Mariya Moeva implied that app interstitials are a negative ranking factor for deep links (and said to stay tuned for more information soon). Interstitials can also prevent Google from matching your app screen content to your Web page c...

Full article: http://searchengineland.com/?p=226517

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