30 Aug '15, 6pm

5 Tips for Creating #Content that Connects @Wpromote #SocialSelling #sales

5 Tips for Creating #Content that Connects @Wpromote #SocialSelling #sales

How to Prove to Your Boss that Content Marketing Adds Value There’s a lot of buzz about content marketing. Over the past few years, many companies have expanded their resources to create more content, even when they aren’t sure of the value it adds to their marketing and sales strategy. However, the struggle remains in convincing C-level executives and sales directors that content marketing is worth the investment. The great news is that when properly implemented, both B2C and B2B content marketing can add significant value to an organization as a whole. These points come in handy when approaching your boss about investing in a content marketing strategy. (We’ve also included statistics to give you an extra boost.) Credibility: You Are Trustworthy Have you ever looked up a company and visited their website, only to find that it has just one paragraph of information on it? ...

Full article: http://www.wpromote.com/blog/conference-recaps/5-tips-for...

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