30 Aug '15, 4pm

How to discover, track & improve your chances of being in #Google's featured snippets by @alex_cestrian via @semrush

How to discover, track & improve your chances of being in #Google's featured snippets by @alex_cestrian via @semrush

The cynics suggest that Google providing answers directly in search results will decrease traffic to the corresponding site. At this stage, I don’t think it’s possible to say definitively what affect featured snippets have on click through rate. There are perhaps too many variables to consider (brand knowledge, images vs. no images, how much information the snippet gives away or simply teases information, publish date given vs. no date given, etc.). You can review these case studies on featured snippets effects

Full article: http://www.semrush.com/blog/how-to-discover-and-track-fea...

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Track And Learn From Your Competitor's Content

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searchenginepeople.com 31 Aug '15, 1pm

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