30 Aug '15, 11am

@jeremys it looks like a few of the comments were actually informed & this person nailed it

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly prefer apps over mobile browsers. A point Jobs left unsaid — perhaps because it is so obvious — was that in order for consumers to enjoy the advantageous experience apps provide them, they need to know the app exists . In other words, those apps must be somehow discoverable. While many users find apps by browsing inside an app store, another critical way they discover new apps is through mobile search engines, like Google. In this way, mobile search indeed serves a critical function to users: offering a bridge from the less desirable world of mobile Web browsing to a new world inside apps. Apps Threaten Google’s Search Business After users cross the bridge from mobile Web to apps, they likely don’t go back. This presents an existential threat to Google’s...

Full article: http://searchengineland.com/google-goes-app-interstitial-...

Tweets

@jeremys it looks like a few of the comments we...

searchengineland.com 30 Aug '15, 11am

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly p...

Google Goes After The App Interstitial: Protect...

searchengineland.com 29 Aug '15, 6am

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly p...

Google Goes After The App Interstitial: Protect...

searchengineland.com 24 Aug '15, 3pm

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly p...

App Indexing & The New Frontier Of SEO: Google ...

searchengineland.com 30 Aug '15, 9pm

Content Mismatch. Google will not index app screens that claim to correspond with a Web page but don’t provide enough of t...

#App #Indexing & The New Frontier Of #SEO: #Goo...

searchengineland.com 29 Aug '15, 11pm

Content Mismatch. Google will not index app screens that claim to correspond with a Web page but don’t provide enough of t...

SearchCap: Google Goes After The App Interstiti...

searchengineland.com 24 Aug '15, 9pm

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? Google recently published a case ...

Google Search App Error: No App Found To Open URL

seroundtable.com 26 Aug '15, 12pm

Apps in search are a big deal and becoming a bigger deal every single day, both with Google, but also with Bing and even A...

Google Mobile Has A New App Search Results User...

searchengineland.com 29 Aug '15, 12am

Google is rolling out a new design change to the mobile search results you see when you search for apps. For example, if y...

Google News Publishers App In Editors' Pick

Google News Publishers App In Editors' Pick

seroundtable.com 31 Aug '15, 12pm

Last week, we informed you that Google News added a method to link to your mobile apps via the Google News Publisher Cente...

Google Mobile’s New App Search Results User Int...

searchengineland.com 28 Aug '15, 12pm

Google is rolling out a new design change to the mobile search results you see when you search for apps. For example, if y...

How app search optimization is about to change

luxurydaily.com 25 Aug '15, 6am

Ed Chater By Ed Chater The app developer world is about it change – again. The Apple iOS 9 will release many new features,...

Google Accused of Rigging Search Results by India’s Competition Commission by @mattsouthern

Google Accused of Rigging Search Results by Ind...

searchenginejournal.com 31 Aug '15, 10pm

Google is again being accused of favoring its own properties in search results, this time by the Competition Commission of...

New Look For Apps In Google Mobile Search

New Look For Apps In Google Mobile Search

seroundtable.com 28 Aug '15, 11am

Google has launched a new look for the apps they surface when you do a search on your mobile device. Android users searchi...

SearchCap: Google News Editors Pick App, Google...

searchengineland.com 28 Aug '15, 8pm

Google Home Services Ads Launch In AdWords Express Limited to the San Francisco Bay Area, the ads are available to a plumb...

Google Gets Tough on Mobile App Interstitials

Google Gets Tough on Mobile App Interstitials

searchenginewatch.com 02 Sep '15, 3pm

As we already know, Google is not a fan of app interstitials and the negative effect they can have on the mobile user expe...