29 Aug '15, 9pm

Yes, Interactive Content Can Even Humanize Your Stuffy Brand

Yes, Interactive Content Can Even Humanize Your Stuffy Brand

Had they written a post stating how much better Zion National Park is than Bryce Canyon, they would’ve had a meltdown on their hands (Utahns can be quite opinionated about their natural wonders). But knowing that the topic held potential for some great buzz, they presented the two options to their readers and stepped back to watch the fireworks. The result has been nearly 4,000 interactions and a heap of readers that felt more engaged and involved.

Full article: http://www.semrush.com/blog/yes-interactive-content-can-e...

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