29 Aug '15, 9pm

Customer service is one of the most ignored sides of social media. Here's why that needs to change:

If you are among the millions of technologically savvy people who use social media and the web in general, my guess is that you immediately jump to Twitter, Facebook, or even the brand’s website itself to complain about the lousy service and experience you just had. Long gone are the days when your consumers would write you a letter or call you up. People are spending more time on social media than ever before so naturally it has become the customers go-to, an open platform to complain and/or ask questions, where they also expect instant solutions.

Full article: https://www.customermagnetism.com/blog/social-responses-r...

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