Checklist For Transitioning To A New Digital Agency via @sengineland
It’s important to know the history of a website and also to have a baseline for performance comparison with an ongoing campaign. There may be important notes in the Google Analytics account and possibly reporting dashboards, events being tracked, and goals set to measure the success of a campaign. Ideally, a client has created the Google Analytics account and shared access to the account with the previous provider, and can do so with you, as well. Many times, an agency will be the one who created the Analytics account, especially with smaller clients, and this is where things might not go as planned.