29 Aug '15, 5am

7 Most Frequently Asked PPC Questions (And Answers)

7 Most Frequently Asked PPC Questions (And Answers)

Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still responsible for ensuring that this marketing channel exceeds ROI goals. When something isn’t going as planned or you want to expand on things that are going exceptionally, there are some common questions that we hear time-and-time again. Note: Like the answer to most PPC questions, the short answer to all of the following questions is, “it depends.” Because every Adwords account and situation is unique, it’s difficult to know the exact answer so we’ll try to cover the most common answers for each question, in order of likelihood. Here are the 7 most common questions we hear from businesses about their PPC efforts: 1. Why am ...

Full article: http://www.verticalmeasures.com/ppc-advertising/7-most-fr...

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