28 Aug '15, 3pm

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR

Google Local Pack Placement Change Causes Steep Decline in Organic Brand CTR posted by Ryan Ottino | August 28, 2015 | 1 comment As you may have heard, Google recently changed the placement of the local pack, which typically shows up for brick-and-mortar retailers and service providers, to appear above the organic text listings, pushing those links below the fold. The local pack shows above the organic text results regardless of whether or not an ad is present: This appears to be significantly impacting mobile performance. Taking a look at organic click-through rate (CTR) according to Google Search Console data for the brand names of a sample of Merkle|RKG clients, we found a 34% drop in CTR on mobile devices from early June to last week. Meanwhile, desktop CTR has stayed within 6 percentage points of where it was in early June. While mobile CTR began to drop in mid-July, ...

Full article: http://www.rimmkaufman.com/blog/google-local-pack-map-cha...

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