28 Aug '15, 1pm

Pros & Cons of Responsive Landing Pages For SEM

I will not go into all of the details of each here. Suffice it to say that responsive design utilizes a fluid layout which changes and adapts to whatever the visitor’s screen size happens to be; in other words, mobile and desktop visitors are served the exact same URL/content, just laid out differently depending on screen size. The other two options, dynamic serving and separate mobile URLs, involve serving different HTML code or entirely different pages to mobile visitors.

Full article: http://searchengineland.com/pros-cons-responsive-landing-...

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