28 Aug '15, 12pm

AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed

Many of us have been waiting to see what AdWords had in store after an announcement Google made earlier this year around dynamic structured snippets. These snippets would automate text that's generated through AdWords, and place it into our PPC ads. We don't have to wait any longer. Dynamic structured snippets have been rearing their ugly heads across many of the retail PPC campaigns we're running, and so far, the results are confusing. If you read my last article on this feature , you'll see I tried to uncover how these snippets would be generated. Google, of course, gave a beautiful account of how it might play out in its original announcement : Whether it's a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad. Here's the image G...

Full article: http://searchenginewatch.com/sew/opinion/2423577/adwords-...

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