27 Aug '15, 8pm

Highlight a specific aspect of your products or services with structured snippet extensions

dynamic structured snippets. This automated ad extension gives your customers a better sense of the content on your website before they click on your ad. Whether it’s highlighting a list of hotel amenities or top clothing brands, dynamic structured snippets make your search ads more relevant and helpful while saving you time and simplifying campaign management. Over the past few months, many of you have been seeing tremendous success with dynamic structured snippets. And we’ve heard that you sometimes want to customize the information that shows in this format. That’s why today we’re starting to roll out structured snippet extensions: advertiser-provided structured information that show with your text ads . From amenities to brands to product types, you’ll now be able to select a predefined “Header” and input a list of customized values that make the most sense for your bu...

Full article: http://adwords.blogspot.com/2015/08/highlight-specific-as...

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