27 Aug '15, 5pm

Beautiful New Designs for Full-Screen In-App Ads

, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes. Technology called “color extraction” makes the ads more consistent with the brand's look and feel -- we extract a dominant color either from the cover photo or app icon and apply it to the footer and install button. We found that having a greater variety of designs and colors can improve conversion rate.

Full article: http://adwords.blogspot.com/2015/08/beautiful-new-designs...

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