27 Aug '15, 4pm

Google's CTR Dominance Is a Double-Edged Sword

Google's CTR Dominance Is a Double-Edged Sword

Everyone knows that Google is the biggest, most profitable search engine. But new research from search marketing intelligence company AdGooroo shows its stronghold slipping, especially in click-through rate (CTR). What's behind this dip in dominance? Google delivered 138 more impressions than the Yahoo Bing network in all six categories - shopping and classifieds, financial services, travel, education, automotive and business - as analyzed by AdGooroo in its latest paid search metrics performance report. For individual categories, the disparity in dominance ranged from 16 (business) to 195 percent (shopping and classified). The search giant also offers advertisers a 126 percent higher CTR than its competitors, particularly in the business and education sectors. However, that gap has narrowed considerably since 2012, when AdGooroo started these annual analyses. While Google...

Full article: http://searchenginewatch.com/sew/news/2423565/googles-ctr...

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