27 Aug '15, 2pm

Programmatic Advertising 101: How It Works

Programmatic Advertising 101: How It Works

Programmatic advertising is growing increasingly in popularity amongst marketers as this disciple is estimated to account for 63% of the CPG display advertising spend in 2015. In 2014, $10.06 billion dollars were spent programmatically and it is projected by eMarketer to double by 2016. According to CMO , 60% of brands’ online video spend is spent programmatically. Additionally, Adweek projects that mobile programmatic advertising spend will hit $20 billion by 2016. With the increase in programmatic advertising popularity across multiple channels, it’s important to have an understanding behind what programmatic advertising is and how it all works with other marketing channels before kicking off your first campaign.

Full article: http://www.seerinteractive.com/blog/programmatic-advertis...

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