27 Aug '15, 2pm

How Buzzfeed is Taking Over the World - One Video at a Time

How Buzzfeed is Taking Over the World - One Video at a Time

#1 An Effective Multi-platform Video Strategy: If a social or video platform is active and drawing a substantial audience, then Buzzfeed will have at least one, but more likely several, channels or accounts. But, the brand doesn't just upload the same video to different sites, it identifies its target demographic and where they are most likely to engage, and uploads content where it's going to be shared. There's a reason that Buzzfeed Food is blowing up on Facebook and not YouTube, and why Buzzfeed creates the kind of foodie content it does to match the audience of any given platform. Yes, it takes time and resources to create a cross-platform video strategy , but you need to be where the audience is, and understand how they are going to interact with your content.

Full article: http://www.reelseo.com/buzzfeed-video-strategy/

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