27 Aug '15, 11am

Google Local Pack Is 233 Percent More Important

Google Local Pack Is 233 Percent More Important

So consumers like and trust Local Map Pack listings most. Add to this the fact that Google searches on mobile devices have now eclipsed desktop searches in terms of total volume. Also, mobile cost-per-click costs have historically been 30 percent less than desktop cost-per-click costs. Here, we start to see an important insight. In order to continue to grow revenue in a shifting environment, Google needs to increase the volume of click activity and cost-per-click coming from mobile devices. Enter the newer Google paid search ad format, which remarkably looks a lot more like a Local Search Result than a paid ad:

Full article: http://searchenginewatch.com/sew/opinion/2423578/google-l...

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