SgImpact.com

11 Aug '12, 5pm

Counting "likes" #poor metric HERE WE GO AGAIN: THE GRAY MARKET IN TWITTER AND FACEBOOK by @johnbattelle

Counting "likes" #poor metric HERE WE GO AGAIN: THE GRAY MARKET IN TWITTER AND FACEBOOK by @johnbattelle

So, casually reading through this Fast Company story about sexy female Twitter bots , I come across this astounding, unsubstantiated claim: My goal was to draw a straight line from a Twitter bot to the real, live person whose face the bot had stolen. In the daily bot wars–the one Twitter fights every day, causing constant fluctuations in follower counts even as brands’ followers remain up to 48% bot –these women are the most visible and yet least acknowledged victims… There it was, tossed in casually, almost as if it was a simple cost of doing business – nearly half of the followers of major brands could well be “bots.” The article focuses on finding a pretty woman whose image had been hijacked, sure, but what I found most interesting (but sadly unsurprising) was how it pointed to a site that promises to a thousand followers to anyone who pays…wait for it…about $17. Yes, t...

Full article: http://battellemedia.com/archives/2012/08/here-we-go-agai...

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