26 Aug '15, 3pm

User Experience: It’s Not What You Think

User Experience: It’s Not What You Think

Panda continues its relentless march toward algorithmic assigned penalties based on mysterious metrics selected to represent what constitutes a good user experience. There are some metric canaries in the coal mine. Bounce Rate: do users take any action on the page? Should they? Average Time on Page: Do users scan the content or take some other engagement action (e.g. scrolling)? Average Pages per Visit: Do they explore the topic by moving further into the site? Is the page a dead end or a passage to more information? Freshness: Is that 2011 holiday blog post still relevant? Really?

Full article: http://www.semrush.com/blog/user-experience-its-not-what-...

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