26 Aug '15, 11am

4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels

4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels

Do you use competitive intelligence data to spy on your competition? Competitive spying tools allow you to quickly evaluate which keywords, ads and landing pages your competitor is using but let's take it one step further. In order to dominate the market, you need to focus on differentiating your product or service. How can you separate yourself if you don't know what the competition is offering? Most PPC managers use AdWords' Keyword Suggestion tool to evaluate keyword opportunity and study the trends. You can also use AdWords Auction Insights to see who else is buying the same keywords. The problem is, unless you manually search each keyword and click on a competitor's ad, you don't experience the true funnel that someone goes through when searching your keywords. For example, mobile search funnel optimization is a huge, growing opportunity. Mobile SERPs are the battle g...

Full article: http://searchenginewatch.com/sew/opinion/2423390/4-reason...

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