25 Aug '15, 6pm

Do App Interstitials Create A Bad User Experience?

Google may denounce mobile app interstitials, but according to Yelp chief executive (CEO) Jeremy Stoppelman, that may be because apps pose a threat to the company's search business. Last month, Google published research on its own interstitials with the Google+ mobile site and found that 9 percent of users actually clicked the "Get App" button, while 69 percent abandoned the page altogether. After replacing the interstitial with a less in-your-face Smart App Banner, Google saw one-day active users on the mobile site increase by 17 percent. Per Google's mobile SEO guide, which advises advertisers to stay away, "In extreme cases, the interstitial is designed to make it very difficult for the user to dismiss it and view the real content of the page. Since screen real-estate on mobile devices is limited, any interstitial negatively impacts the user's experience." AJ Ghergich, ...

Full article: http://searchenginewatch.com/sew/news/2423387/do-app-inte...

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