25 Aug '15, 3pm

10 Crucial Usability Changes to Boost Your E-Commerce Conversions

10 Crucial Usability Changes to Boost Your E-Commerce Conversions

Shopping online is stressful because customers can’t touch an item or evaluate its quality in-person. You need to fill in the gaps for things like weight, size, material, machine washable status and compatibility with other products. Beyond product specifications, don’t be afraid to be playful or appeal to people’s emotions. Tell a story and help the shopper imagine themselves using this item (here’s a great example of this). This approach is especially effective with handmade, high-quality goods or apparel. And please, please , do not copy your product description from manufacturers – doing this not only hurts your SEO due to duplicate content issues, it usually leads to stale copy that lacks keyword richness and doesn’t convert.

Full article: http://www.semrush.com/blog/10-crucial-usability-changes-...

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