25 Aug '15, 3pm

Study Released! Facebook Relevance Score: The REAL MVP Metric

Study Released! Facebook Relevance Score: The REAL MVP Metric

For example, a shoe retailer has a customer rewards program that captures a customer’s email address. They can then import that email list into Facebook and create a custom and look-alike audience from the list. This will create an audience that by all accounts should be interested in the products they stock. Unfortunately when the retailer runs Facebook ads, they’re speaking to a very broad audience, so it’s hard to create pinpointed ads that are going to drive engagement from the audience as a whole. This will lead to a low FBRS and possibly higher CPCs. However, if that same retailer created smaller audiences by layering interests over the look-alike audience based on different brands, then they’re able to create highly targeted ads to an audience that has already indicated they’re interested in that specific brand. By relation, this will lead to higher engagement by th...

Full article: http://www.aimclearblog.com/2015/08/25/study-released-fac...

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