25 Aug '15, 12pm

Protect It or Lose It: 7 Tips for Maintaining Your Brand Reputation

You've probably heard the axiom, "The best defense is a good offense." That's especially true on the Internet. Online reputation management should begin long before a crisis dictates it. 1. Be Proactive: Monitor with Google Alerts Google Alerts is a great tool for monitoring brand mentions. If there is a discussion or review of your brand, you will know about it and you will be able react in a timely fashion. Setting up Google Alerts is easy; all you need is a free Gmail account. 2. Have a Plan in the Event of a Crisis A crisis is any situation that threatens the reputation of your brand, often fueled by negative publicity. In the event of a crisis, you need a communication plan . Keep in mind that if you find yourself in a crisis situation, it's important to quickly admit your role in the situation, tell the truth and tell it all. Related articles Online Reputation Manage...

Full article: http://searchenginewatch.com/sew/review/2423222/protect-i...

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