25 Aug '15, 11am

Amazon Text Ads: To Do or Not To Do?

What I've seen so far is that while the setup part is made relatively easy, the volume is OK, the return is actually good, and the volume of the return is low. If you need a comparison, think along the lines of what you might be doing with Bing Ads. The most interesting part now is, because the competition is lower and it's so new, the head terms that normally would gobble up budget on AdWords get far more converting impressions than you would think. For example, you could bid on single or two-word keywords like "scented candles" and actually turn a positive ROI. As a result, the day-to-day management is very manual. You can download reports, adjust bids, add keywords and match types, and utilize the bulk edit worksheet, but again, it's still very manual. If you'd like to learn more about the program, the most informative help articles are unfortunately gated within the Am...

Full article: http://searchenginewatch.com/sew/opinion/2423223/amazon-t...

Tweets

Google Confirms Three Mobile Text Ads Showing O...

searchengineland.com 22 Aug '15, 9pm

First, let’s look at how the display can change even when three text ads are shown. Notice in the left-hand screenshot abo...

Google Confirms Three Mobile Text Ads Showing O...

searchengineland.com 20 Aug '15, 6pm

First, let’s look at how the display can change even when three text ads are shown. Notice in the left-hand screenshot abo...

#singapore #sales Latest edition of Amazon Kindle appears on Groupon at a good price: Amazon... #promotions #news

#singapore #sales Latest edition of Amazon Kind...

greatdeals.com.sg 25 Aug '15, 6am

Amazon has never been able to ship the Kindle reader to Singapore directly, quite possibly because of publisher rights but...

Happy Amazon Day! Learn more about the Amazon:

worldwildlife.org 05 Sep '15, 9pm

Each year, the Amazon loses forested areas the size of the state of Delaware. Agricultural expansion, ranching, infrastruc...

Amazon wins: .Shop and .通販 not confusingly simi...

domainnamewire.com 25 Aug '15, 1pm

Are the top level domain names .shop and .通販 likely to confuse a reasonable internet user? Certainly not visually. Nor aur...

Are Amazon Text Ads a Promising Alternative to ...

searchenginewatch.com 03 Sep '15, 11am

Amazon recently revealed the discontinuation of Product Ads. In wake of this news, the e-commerce platform is encouraging ...

#Google Confirms

searchengineland.com 22 Aug '15, 5pm

First, let’s look at how the display can change even when three text ads are shown. Notice in the left-hand screenshot abo...

here you go

lesterchan.net 28 Aug '15, 2am

Audible: Play audiobooks from Audible with Echo. Plus, Echo supports Whispersync for Voice to continue right where you lef...

Bing Ads’ New “Notify Me” Rules Automatically E...

searchengineland.com 21 Aug '15, 5pm

Earlier this summer, Bing Ads launched automated rules in the interface. Adding to these capabilities, you can now use the...

Google AdWords Automated Extension For Shopping Ads (PLAs) Live

Google AdWords Automated Extension For Shopping...

seroundtable.com 20 Aug '15, 12pm

Google announced they are now launching a new way to automatically show and enhance your shopping ads (PLAs) through autom...

Introducing automated extension for shopping ads (PLAs)

Introducing automated extension for shopping ad...

adwords.blogspot.com 19 Aug '15, 2pm

We’re constantly looking for ways to give thoughtful, relevant information as shoppers browse, compare and research during...

Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated

Free Shipping & Price Drop Alerts In Google Sho...

searchengineland.com 19 Aug '15, 2pm

Goodbye promo text, hello automated extensions. Google has announced that the rarely-viewed promotional text in Google Sho...

High Position Ads and High Organic Rankings

forums.seochat.com 22 Aug '15, 3pm

I question regarding when deciding when not to have a paid ad due to high organic rankings. I'm overseeing SEO updates as ...

Beautiful New Designs for Full-Screen In-App Ads

adwords.blogspot.com 27 Aug '15, 5pm

, the new app install interstitial comes with a beautiful cover photo, a round install button, and matching color schemes....