25 Aug '15, 11am

Marketing for Startups & Enterprise: An Interview with Microsoft’s Kevin Henrikson by @AkiLiboon

The marketing strategy for a small company is very agile and requires less process while larger corporations have an existing marketing machine. The latter helps push you out in terms of growth, allowing you to focus on other things such as support, features, functionality, and retaining existing users. You can adapt a startup’s agile marketing strategy by breaking down a company’s greater goal into smaller pieces. This makes it easy to consume and allows you to figure out which parts of your strategy are working and which aren’t so you can move on. Take advantage of press, because it is a digital marketing discipline that works for all. Find something about your brand that people want to write about or talk about on social. To do this, build your press strategy by doing chunks of releases that are press-worthy. Instead of sharing that your startup will get another round o...

Full article: http://www.searchenginejournal.com/marketing-startups-ent...

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The new Nike KD8 colorway was inspired by Kevin Durant's insane work ethic:

The new Nike KD8 colorway was inspired by Kevin...

uk.complex.com 26 Aug '15, 10pm

that was inspired by Kevin Durant's childhood workouts. Legend has it that he used to wake up every morning to run the 75-...

SEJ Wrap-Up: Wikipedia’s Google Traffic Tanks, Bing vs. Google – How Different are They? by @megcabrera

SEJ Wrap-Up: Wikipedia’s Google Traffic Tanks, ...

searchenginejournal.com 24 Aug '15, 7pm

This is the wrap-up of the most popular posts and announcements on SEJ over the past week. Newsletter subscribers are the ...

Enterprise Web Analytics Platforms 2015 — New M...

searchengineland.com 21 Aug '15, 6pm

Marketing Land’s all-new fifth edition of the “Enterprise Web Analytics Platforms 2015: A Marketer’s Guide ” examines the ...

How a brilliant marketing move led to the slaughter of thousands of pink river dolphins via

How a brilliant marketing move led to the slaug...

onearth.org 24 Aug '15, 4pm

Photo: Kevin Schafer River dolphins playing with a seed. There are many local legends about the magical powers possessed b...

Digital marketing: what’s working? #digitalmark...

receptional.com 06 Sep '15, 11am

Posted by Justin Deaville › 0 Comments › Digital Strategy It’s been over a year since I took over as managing director at ...

11 Essential Ways To Build Links Through Content Marketing

11 Essential Ways To Build Links Through Conten...

searchenginejournal.com 27 Aug '15, 3pm

Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, y...