24 Aug '15, 10pm

Google Search Could Influence Election Results, According to Researchers by @mattsouthern

Google Search Could Influence Election Results, According to Researchers by @mattsouthern

Google search has the power to rig the 2016 election, at least that’s what researchers at the American Institute for Behavioral Research and Technology have come to believe. According to their study , something called the Search Engine Manipulation Effect (SEME) has the ability to shift the opinions of undecided voters by 20% or more. If Google’s search algorithm started to surface more positive results than negative for a candidate, searchers could end up having a more positive opinion of that candidate. This kind of influence could sway election results given that most presidential elections are won by small margins. That’s a dangerous amount of power for one company to have, the researchers argue: “Because SEME is virtually invisible as a form of social influence, because the effect is so large and because there are currently no specific regulations anywhere in the worl...

Full article: http://www.searchenginejournal.com/google-search-could-in...

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