24 Aug '15, 5pm

Social Search in the Post Google+ World: What’s Next?

Social Search in the Post Google+ World: What’s Next?

A “social search” is a search where a user’s search results are tied to that user’s social network graph. In essence, the searcher sees unique results that are shaped by the interests of his social network friends. Google introduced its beta version of social search back in 2010, eventually rolling it out to all signed-in users. The idea was good in theory: all those links, articles and reviews we share on social media could make our search results more relevant. In reality, it let to some pretty cluttered search results and let users we never interact with on a regular basis (but were still part of our social networks) exert undo influence over search results.

Full article: http://www.semrush.com/blog/social-search-in-the-post-goo...

Tweets

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