24 Aug '15, 3pm

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly?

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly prefer the world of apps over the experience of mobile browsers. A point Jobs left unsaid — perhaps because it is so obvious — was that in order for consumers to enjoy the advantageous experience apps provide them, they need to know the app exists . In other words, those apps must be somehow discoverable. While many users find apps by browsing inside an app store, another critical way they discover new apps is through mobile search engines, like Google. In this way, mobile search indeed serves a critical function to users: offering a bridge from the less desirable world of mobile Web browsing to a new world inside apps. Apps Threaten Google’s Search Business After users cross the bridge from mobile Web to apps, they likely don’t go back. This presents an...

Full article: http://searchengineland.com/google-goes-app-interstitial-...

Tweets

SearchCap: Google Goes After The App Interstiti...

searchengineland.com 24 Aug '15, 9pm

Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? Google recently published a case ...

Google Goes After The App Interstitial: Protect...

searchengineland.com 29 Aug '15, 6am

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly p...

@jeremys it looks like a few of the comments we...

searchengineland.com 30 Aug '15, 11am

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly p...

@jeremys it looks like a few of the comments we...

searchengineland.com 30 Aug '15, 11am

In 2010, Steve Jobs made a prescient observation: When it comes to accessing information on smartphones, people strongly p...

New Look For Apps In Google Mobile Search

New Look For Apps In Google Mobile Search

seroundtable.com 28 Aug '15, 11am

Google has launched a new look for the apps they surface when you do a search on your mobile device. Android users searchi...

Social Search in the Post Google+ World: What’s Next?

Social Search in the Post Google+ World: What’s...

semrush.com 24 Aug '15, 5pm

A “social search” is a search where a user’s search results are tied to that user’s social network graph. In essence, the ...

Google Search App Error: No App Found To Open URL

seroundtable.com 26 Aug '15, 12pm

Apps in search are a big deal and becoming a bigger deal every single day, both with Google, but also with Bing and even A...

How app search optimization is about to change

luxurydaily.com 25 Aug '15, 6am

Ed Chater By Ed Chater The app developer world is about it change – again. The Apple iOS 9 will release many new features,...

Watch The Google App Indexing Hangout

Watch The Google App Indexing Hangout

seroundtable.com 25 Aug '15, 12pm

This morning at 6am EST, Google's Mariya Moeva, John Mueller and Krzysztof Muzyka (I believe that his last name), conducte...

#App #Indexing & The New Frontier Of #SEO: #Goo...

searchengineland.com 29 Aug '15, 11pm

Content Mismatch. Google will not index app screens that claim to correspond with a Web page but don’t provide enough of t...

App Indexing & The New Frontier Of SEO: Google ...

searchengineland.com 30 Aug '15, 9pm

Content Mismatch. Google will not index app screens that claim to correspond with a Web page but don’t provide enough of t...

Google Mobile’s New App Search Results User Int...

searchengineland.com 28 Aug '15, 12pm

Google is rolling out a new design change to the mobile search results you see when you search for apps. For example, if y...

Do App Interstitials Create A Bad User Experience?

searchenginewatch.com 25 Aug '15, 6pm

Google may denounce mobile app interstitials, but according to Yelp chief executive (CEO) Jeremy Stoppelman, that may be b...

Google Mobile Has A New App Search Results User...

searchengineland.com 29 Aug '15, 12am

Google is rolling out a new design change to the mobile search results you see when you search for apps. For example, if y...

Video Recap of Weekly Search Buzz :: September ...

seroundtable.com 04 Sep '15, 1pm

This week in search we first covered how the Google Panda 4.2 update looks like it reversed itself. Google also said on No...